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The Art of the Reach-Out: How to Win Deals Before You Ever Speak

Introduction: The Game of Sales in 2025 Sales isn’t what it used to be – buyers today are more empowered, digitally savvy, and pressed for time . By 2025, an estimated 80% of B2B buyer–seller interactions occur in digital channels uschamber.com . In fact, one study found 90% of companies are willing to complete high-value deals without a single in-person meeting uschamber.com . Customers do extensive research on their own (nearly 70% of buyers have made up their mind before e