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Templates we use that got us 230 meetings last month

We've helped dozens of B2B services generate tons of new sale and find avenues for growth.

If you want to grow your B2B business, book a call to learn more about how we can help:

Have you ever wished for an easier way to get responses from your cold emails?

We’ve all been there, struggling to find the perfect words to draw attention and spark conversations.

So here are the top 5 cold email templates that are proven to get replies!

Get ready to supercharge your b2b service with our simple, yet effective strategies.

1. The PAS Framework

PAS stands for Problem, Agitation, Solution - a simple yet powerful strategy. Here’s how to apply it:

Problem: Identify a challenge your potential client is likely facing.

Agitation: Deepen the problem’s impact. Make it vivid, but keep it real.

Solution: Highlight how your service can resolve the issue.

Here’s an example:

Subject: Struggling with [Problem]? ​ Dear [Name], ​ I noticed your company might be dealing with [Problem]. I imagine it’s causing [Agitation Point]. ​ Here’s the good news - our b2b service can help. With [Your Service], you can [Solution]. ​ Let’s chat more about this. ​ When is a good time for you? >

BONUS: Attach a small guide or resource that’ll help them to smash a lower-level desired outcome - give value first before you ask.

2. The Custom Analysis Offer

This approach leverages the power of personalization, demonstrating your willingness to go the extra mile.

Offer to provide a custom analysis related to your service.

It positions you as a helpful, knowledgeable expert.


Subject: Free [Your Service] Analysis for [Their Company] ​ Dear [Name], ​ I’ve been studying [Their Company], and I believe I can provide valuable insights. ​ Can I share a custom analysis related to [Your Service] with you? ​ Let me know a good time to discuss. >

3. The Referral Partnerships Angle : Top 1 Cold Email Templates That Get Replies

Networking is powerful.

A referral partnership suggests a win-win situation, helping both parties grow.


Subject: Growing Together - [Your Service] and [Their Company] ​ Dear [Name], ​ I admire [Their Company] and believe we could mutually benefit from a partnership. ​ I’d love to discuss potential referral partnerships with you. ​ Can we set a time to chat? >

4. The Direct Benefit-Driven Pitch

Sometimes, straightforwardness wins.

Here, you state the benefits of your service directly, showing exactly what they stand to gain.


Subject: Boost Your [Relevant Metric] with [Your Service] ​ Dear [Name], ​ Our [Your Service] has helped businesses increase [Relevant Metric] by up to [Your Statistic]. ​ I believe we can do the same for you. ​ Would you be open to a call to discuss this? >

5. The Valuable Video Strategy

A video can make your cold email stand out.

It’s an engaging, personalized way to demonstrate value.


Subject: [Your Service] - A Quick Video Tailored for You ​ Dear [Name], ​ I’ve created a brief video to show how [Your Service] could benefit [Their Company]. ​ Here’s it: [attach the video link] ​ PS. Can we set up a time to discuss it? >

I hope this has been helpful.

If you want to grow your B2B business, book a call to learn more about how we can help:


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