Welcome to NGG - your weekly 4-minute guide explaining how to leverage AI and omnichannel cold outreach to book B2B sales calls so you can scale your business.
Sponsored by: Nexar Growth Group
If you want to grow your B2B business, book a call to learn more about how we can help:
Let’s be honest:
Generic outreach messages just don’t cut it anymore.
Prospects instantly spot (and delete) copy/pasted emails.
To grab attention, you need personalization.
Make prospects feel special by showing them you did your homework and understand their specific needs.
But personalizing at scale is tough.
That’s where AI comes in - it does the heavy lifting for you.
Follow these 7 simple steps to take your outreach to the next level with AI-powered personalization:
Step 1: Dig deep into prospects
Forget surface-level LinkedIn stalking. Go deep by compiling unique intel like:
Previous jobs and employers
Publications, patents, projects
Awards and honors
Interests and hobbies
Tools like Clearbit, RocketReach, and Lusha help uncover these gems. Populate detailed profiles in your CRM to fuel personalization.
Step 2: Create a swipe file of personalized templates
Leverage your prospect research to build a swipe file of hundreds of tailored outreach templates with custom detail placeholders.
Craft targeted templates for specific:
Roles and titles
Companies and industries
Interests and use cases
Get creative with hooks like:
“Loved your presentation at [Conference] on [Topic]”.
Variety is key - generate tons of options to match prospects.
Step 3: Let AI match prospects to best message
The AI matching engine analyzes each prospect’s profile and identifies the most relevant message template.
It considers all the personalized details like role, seniority, location, interests, and more.
Sophisticated deep learning algorithms select the optimal template to grab attention.
The AI takes care of the tedious process of sifting through hundreds of templates to find the perfect match.
This removes a major friction point and bottleneck that’s used to slow down personalization at scale.
Step 4: Blast out at scale (but still personalized)
With personalized messages tailored to each recipient, you can execute high-volume outreach campaigns while retaining personalization.
Leverage multi-channel strategies across email, LinkedIn, Twitter, and more.
The AI engine ensures every message sent is optimized for the prospect receiving it.
Prospects feel a 1:1 connection, even though you’re blasting out messages at scale.
It’s the best of both worlds - personalization meets scalability.
Step 5: Analyze performance to refine AI
Carefully track open and response rates for each message variant sent.
Identify patterns in what subject lines, content styles, and offers resonate best.
Look for trends by prospect seniority, industry, role, and other attributes.
Feed these insights back into the AI engine to further optimize personalization.
Continuous refinement of the AI’s selection criteria improves future matching.
Performance metrics make the platform smarter over time.
Step 6: Expand beyond email
Once you’ve optimized email outreach, look to new channels like direct mail, SMS, chatbots, and events.
Treat each channel as a new opportunity to apply personalization best practices.
Adapt your strategy but maintain the 1:1 relevance in each interaction.
More personalized touchpoints mean more ways to grab attention and connect with ideal prospects.
Every channel expands your reach.
Step 7: Make it dynamic
Maintain agility in your outreach strategy over time.
Continuously enrich prospect data, A/B test new templates and refine messaging based on performance.
As prospect preferences change, keep your personalization engine updated.
The AI matching will stay razor-sharp if you feed it the right data.
With this dynamic, agile approach, your outreach machine will keep getting smarter.
Response rates will steadily improve.
In today’s competitive landscape, generic outreach is a non-starter. Personalization is crucial.
Follow these 7 steps to take your outreach to the next level with AI-fueled personalization.
Prospects will feel special, and your inbox will fill up fast. Let’s connect to discuss how my team can help!
Until next time,
Whenever you're ready, here's how we can help:
If you are struggling to grow your business... and want to set up an ROI-focused, omnichannel cold prospecting system that'll help you scale sales effortlessly...
Book a call here to learn more about how we can help: